Madame Mable’s Workshop is a small business creating handcrafted fabric décor for homes and special events, inspired by the cozy and playful spirit of a cat named Mable. The brand identity was designed to embody those same qualities—warm, curious, a little mischievous, and always charming.
The visual system included a custom logo, color palette, typography, and illustrations, each element balancing softness with personality. Subtle stitching textures, gentle curves, and welcoming forms were introduced to evoke the handmade, magical character of the brand.
The result is an identity that feels inviting, distinctive, and true to the spirit of Madame Mable herself.
Madame Mables Workshop
Cookie Wizard
Cookie Wizard is a whimsical cookie brand launched by a Charlotte entrepreneur with a vision for playful, magical treats. The brand identity needed to capture that spirit while establishing a professional foundation for growth.
The solution included a custom logo and an expanded visual system applied across merchandise. Materials were designed to feel cohesive, enchanting, and polished, ensuring the brand stood out from its very first impression.
The final identity gave Cookie Wizard a memorable presence and a consistent toolkit to support both launch and long-term brand recognition.
The Relatives supports youth in crisis, providing safe spaces, resources, and guidance to help them thrive.
The project focused on creating a logo and visual identity that reflected the organization’s values—warmth, inclusion, and reliability. Typography, color, and iconography were carefully chosen to resonate with youth and supporters, ensuring a cohesive, approachable look across all touchpoints.
The outcome: a clear, welcoming visual identity that strengthens community recognition and amplifies The Relatives’ mission.
Services: Logo Design, Brand Identity, Visual System Design
The Relatives
PetPartners
PetPartners offers thoughtfully crafted pet insurance for cats and dogs, supporting both everyday wellness and unexpected care so pets can live healthier, happier lives with the people who love them.
Collaborating with my team, we elevated the existing visual identity by refining patterns, updating illustrations, and softening the color palette. These enhancements added warmth and personality while maintaining the brand's trust-driven foundation.
The refreshed identity was applied across all brand touchpoints, supported by a comprehensive brand guide to ensure consistency, clarity, and stronger recognition.
Services: Art Direction, Visual Brand Development, Illustration, Print & Digital Design
Copy: Dylan Austin
Co-Illustrator: Shelby Warwood
