BRAND AWARENESS CAMPAIGN
Felix Cat Insurance is dedicated to supporting the unique needs of cats and their owners. With fewer than 1% of cats insured in the U.S., the brand saw an opportunity to spark awareness through a campaign built specifically for modern cat parents, especially the growing number of male cat adopters.
To connect with this audience ahead of Father’s Day, a limited-edition Cat Dad Hoodie featuring a built-in pouch for cats was launched. All proceeds benefited a feline-focused nonprofit, and the campaign helped grow awareness and build community through social media, influencer partnerships, PR coverage, and lifestyle content.
Services: Art Direction, Photography, TikTok Video Production, Marketing Design, Apparel Design
Cat Dad Hoodie
Campaign Rollout
and Results
The campaign rolled out across social media, influencer partnerships, PR coverage, and a Shopify microsite to engage the target audience of male cat owners. Partnerships with Derek Hough and Abram Engle added credibility and encouraged UGC participation, while the #CatDadClub invited fans to share their own content, amplifying reach.
The campaign exceeded expectations, generating strong engagement, press coverage, and active community participation. Social following increased, media impressions soared, and UGC contributions from fans and influencers reinforced the campaign’s playful and authentic tone.
Key Metrics:
1.6B+ media impressions
16.5% increase in social following
National coverage including People and USA Today
Shorty Award – Best Brand Campaign, 2025
In-House Visuals
and Content
In-house lifestyle photography captured warm, authentic moments that aligned with the brand’s personality. These images brought the campaign to life and were deployed across press kits, product pages, and social media to create a cohesive visual story.
A TikTok video offered a playful, relatable perspective, extending the campaign’s reach and driving organic engagement among cat owners.
