Anita Goodesign is a leading embroidery design company with a loyal subscriber base and strong creative community. The brand needed a cohesive identity that could carry across print and digital while staying polished, engaging, and accessible.

Work included directing the monthly All Access magazine, designing for Anita’s University, and leading the transition from print to digital publishing. A unified brand system was established to ensure consistency across all channels.

A major contribution was building and managing an in-house photography studio by sourcing equipment, creating workflows, and training the design team. This elevated the standard of product photography and strengthened the brand’s overall visual presence.

These efforts modernized Anita Goodesign’s identity, expanded its reach, and deepened engagement across publications, e-commerce, and events.

Services: Art Direction, Branding & Identity, Editorial & Layout Design, Photography Direction, Illustration, Print & Digital Publishing