EXPERIENTIAL CAMPAIGN
Reclaim the Skies was a nighttime drone show held at Toronto’s historic Fort York, celebrating the special bond between pets and their owners. The event combined cutting-edge technology with storytelling to create a memorable experience that engaged the community and elevated the Pets Plus Us brand. Community-submitted pet photos were featured in the drone animations, branded visual elements were integrated into the show, and attendees enjoyed an on-site ice cream truck experience via OnePack Plan.
The campaign earned media and PR coverage, including a feature in Now Toronto, and a gated livestream extended engagement and lead capture. Creative concepts were expanded and executed in collaboration with Weber Shandwick.
Services: Art Direction, Marketing Design, Illustration
Reclaim the Skies
Rooted in Place
Studying Garrison Commons at Fort York. Instead of using a generic cityscape, landmarks visible from the park, such as the iconic CN Tower, were carefully incorporated to root the design in a recognizable environment that resonates with viewers.
Relatable Moments
Narrative elements bring the scene to life with dogs gazing upward at the night sky, adding warmth and a relatable moment of quiet curiosity that invites the audience to share in the wonder.
Classic Inspirations
Complementing these scenes is a vintage-style billboard inspired by classic roadside attractions, with distinctive fonts and playful design. This nostalgic layer connects themes of place, travel, and discovery while enhancing the park’s historic feel.
Event Highlights
