CPG PRODUCTS

Rockin’ Green

Rockin’ Green creates plant-based, biodegradable cleaning products that are tough on stains but gentle on skin and earth. The brand had strong products but lacked a cohesive visual voice.

The refresh introduced custom icons, refined typography, and an expanded color palette that added depth and personality while reinforcing trust. Updated packaging, patterns, and photography created a consistent look across digital and physical touchpoints.

Retention marketing strategies, including user-generated content and optimized email flows, strengthened customer loyalty and community engagement. The result was a brand with greater visual integrity, stronger recognition, and a clear foundation for growth.

Services: Art Direction, Branding & Identity, Visual System Design, Packaging & E-commerce Design, Retention Strategy

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