CPG PRODUCTS
Rockin’ Green
Rockin’ Green creates plant-based, biodegradable cleaning products that are tough on stains but gentle on skin and earth. The brand had strong products but lacked a cohesive visual voice.
The refresh introduced custom icons, refined typography, and an expanded color palette that added depth and personality while reinforcing trust. Updated packaging, patterns, and photography created a consistent look across digital and physical touchpoints.
Retention marketing strategies, including user-generated content and optimized email flows, strengthened customer loyalty and community engagement. The result was a brand with greater visual integrity, stronger recognition, and a clear foundation for growth.
Services: Art Direction, Branding & Identity, Visual System Design, Packaging & E-commerce Design, Retention Strategy