TriLASTIN
Beauty | Skincare

The TriLASTIN brand started with just the basics. From that foundation, I helped shape a visual identity that felt intentional, cohesive, and built for growth with a clear goal of positioning the brand for acquisition.

I developed a comprehensive brand kit to ensure consistency across every touchpoint, designing custom icons and badges, expanding the color palette, and establishing a clear visual direction. I also took on photography in-house, capturing imagery that felt natural, trustworthy, and aligned with the product’s purpose. These visuals became the backbone of everything from the website and email marketing to packaging.

As part of a portfolio of customer-retention-focused brands, TriLASTIN required thoughtful, strategic content. I worked closely with the marketing team to support that strategy by creating digital assets that built connection and consistency through real customer reviews and edited videos using user-generated content to add depth and authenticity.

By crafting a polished, strategically rooted brand experience across all customer-facing channels, we increased engagement and strengthened brand equity. Every design decision served the broader goal to elevate perceived value and make TriLASTIN a compelling, market-ready asset. This foundation played a key role in preparing the brand for a successful sale by demonstrating its potential for long-term growth and customer loyalty.

Services: art direction, visual brand development, photography, illustration, print + digital design, Amazon storefront, premium A+ content, video editing (After Effects).