When TriLASTIN came under my direction, the brand had little more than a logo and a set of products. The challenge was to create a cohesive identity and strategy that could build integrity, elevate the brand, and connect more deeply with consumers.

A new visual system was developed with custom icons, refined typography, and expanded color palettes layered onto the existing scheme. These additions gave TriLASTIN a recognizable, elevated style while preserving its credibility as a trusted skincare solution. Patterns, illustrations, and updated product photography further strengthened the look and feel, making the brand modern, consistent, and consumer-ready.

Beyond design, retention marketing became a key focus. Campaigns leveraged user-generated content to build authenticity, trust, and community, while email and digital touchpoints were optimized to drive engagement and long-term loyalty. What began as bare bones grew into a brand with clarity, credibility, and staying power.

Services: Art Direction, Branding & Identity, Visual System Development, Illustration, Packaging Design, E-commerce Design, Retention Marketing