As the lead designer at Felix Cat Insurance following a rebrand, I shaped the brand’s visual identity and guided its expression across marketing campaigns and digital touchpoints. From social media content and email campaigns to microsites, PR assets, and product photography, every piece was designed to reinforce a cohesive, approachable, and playful brand personality.

The goal wasn’t just to preserve the new identity, but to bring it to life in ways that felt engaging, authentic, and consistent. By establishing the look and feel across campaigns and marketing initiatives, the brand’s voice and visual language were amplified, connecting with cat owners while building awareness and loyalty.