EXPERIENTIAL CAMPAIGN

Reclaim the Skies

Reclaim the Skies was a nighttime drone show held at Toronto’s historic Fort York, celebrating the special bond between pets and their owners. The event combined cutting-edge technology with storytelling to create a memorable experience that engaged the community and elevated the Pets Plus Us brand. Community-submitted pet photos were featured in the drone animations, branded visual elements were integrated into the show, and attendees enjoyed an on-site ice cream truck experience via OnePack Plan.

The campaign earned media and PR coverage, including a feature in Now Toronto, and a gated livestream extended engagement and lead capture. Creative concepts were expanded and executed in collaboration with Weber Shandwick.

Role:

Art Direction
Marketing Design

Rooted in Place

Studying Garrison Commons at Fort York. Instead of using a generic cityscape, landmarks visible from the park, such as the iconic CN Tower, were carefully incorporated to root the design in a recognizable environment that resonates with viewers.

Relatable Moments

Narrative elements bring the scene to life with dogs gazing upward at the night sky, adding warmth and a relatable moment of quiet curiosity that invites the audience to share in the wonder.

Classic Inspirations

Complementing these scenes is a vintage-style billboard inspired by classic roadside attractions, with distinctive fonts and playful design. This nostalgic layer connects themes of place, travel, and discovery while enhancing the park’s historic feel.